How to promote a blog? This is big and mostly asked question by newbie bloggers. You have created a blog and have added content to it. But the most difficult part is to promote your blog post.
Creating content is very important but it won’t work until you start promoting your blog posts. In this post, I am going to show you how to promote your blog.
There are so many ways to promote your blog. Some are free and some are paid ways. Let’s check them out in details.
10 Proven Tips to promote your Blog and Bring Massive Traffic.
Here, I am going to show you some best and effective ways to promote your blog. However, I recommend you to use each of them one by one. Working on every promotional channel and make you exhausted. So, always try them one by one and see which works best for you. Let’s get started
SEO stands for search engine optimization. It is a systematic process that optimize your site and its content to rank well in search engines. Search engine traffic is considered to be one of the best organic traffic sources. It also converts well because it brings targeted traffic.
SEO consist of two parts- OnePage SEO and OffPage SEO. You need to work on these two steps to rank well in search engines.
In On-Page SEO, You need to work on:
- Your site Design.
- Content of your site.
- Image optimization.
- Interlinking your posts.
- Speed up your Blog.
While in Off-Page SEO, you need to build:
- Quality Backlinks for your blog.
- Fixing 404 errors.
- Asses your Backlink score.
- Check your competitors’ backlink profiles.
I have also created a detailed post on how to rank your blog in search engines. You can check it as it will give you a clear idea about how its work.
2. Social Networking Sites
Social Networking sites are also one of the best ways to bring traffic to your blog. When you write a post, start sharing it on your social networking sites like Facebook, Twitter, Pinterest, etc to get some initial visitors for your blog.
You can also create a Facebook page for your blog and share your content there. You can also do the same with other social networking sites.
Just don’t rely on single social networking sites. Use different social networking sites that bring more visitors for your blog. I have started using a new social networking sites MeWe. It is also a great social network and brings some good visitors.
Quora is a question answer site. It has been proven to be a popular source of traffic. You can bring traffic to your blog by answering questions in detailed and providing relevant link of your blog posts.
I am also using it for myself and the quality of the traffic is very good. You can also able to generate sales and conversions.
Simply create a Quora account and make a daily routine to go on Quora and answer questions relating to your niche.
Don’t simply copy-and-paste your blog URL into each Quora answer. It is known as spam and might even get you blocked on Quora. Instead, try to genuinely help Quora users with useful and detailed answers, and simply keep the URL of your blog on your profile for users to find on their own if they’d like.
4. Repurpose Your Content
In simple words Content repurposing is just reuse your top & trending posts into other forms of content. This can only be done if you have a birds-eye view of what you have published already and what each one offers to your audience.
For instance, a blog post can be repurposed by turning it into an infographic, a video for YouTube, a podcast, or even a presentation on Slideshare.
You can also leverage your blog post with CTAs which encourage your readers to convert into leads. For example, you might add an online course to it for readers to sign up, or a free e-book.
Repurposing your content can triple your blog traffic, and will also provide a better engagement rate.
5. Email Marketing
Email Marketing is also one of the best ways to promote your blog. You need to build your own email list from the first day of your blog.
Some people think that email marketing might be aging, but it’s still effective ways to get leads. Put an email opt-ins on your blog and other channels that help you gather email addresses. Provide a great freebie or regular tips exclusively for subscribers to increase conversion. For this, you can use OptinMonster. It is one of the best tools to capture email leads on your blog.
6. Guest Posting
Guest Posting is not only helps you to promote your blog and its content. It is also the best and legitimate medium to getting quality backlinks for your blog.
Simply, Connect with influencers and other content producers, offer them post topics on a certain topic, and provide the post in exchange for an author box with a link back to your site.
It’s a win-win situation for both the writers and bloggers. In exchange of quality content they provide you a link back to your blog.
Forums are one of the best ways to get referral traffic to your blog. Since they don’t have any SEO value because most of their links are of nofollow attribute but it is still one of the best ways to get quality referral traffic.
You search for a forum relevant to your niche. Some popular names are Warriorforum, Digitalpoint Forum, Webmastersun, etc. These sites are 10+ years old and have good presence over the internet.
Simply, don’t just place links there as they are very strict to it and your account might get banned. The best way is to add a signature link. Whenever, you engage on thread your signature will appear below your answers.
8. Video Promotion
Video consumption is growing rapidly around the globe. People are watching videos to find out the answers of their queries. You can leverage this big audience based channel to promote your blog.
YouTube is one of the and an ideal platform where you can convey your audio-visual message to your potential visitors in an engaging way.
Although, it has billions of users and audience base, you need to be very creative from your side to reap out maximum benefits.
You can start with a video just make it simple, which can help you get the hang of crafting future videos for your blog. Thereafter, you can do something more creative and innovative.
9. Blog Commenting
You might find it useless for SEO but it has the great potential to drive traffic to your blog. There are plenty of blogs are out there who still accepts comments on their blog.
Make sure that your comments are genuine and authentic. Don’t just post a comment for the sake of links. Make your comment relevant to the topic that encourages active discussions.
The right comment on a high authority blog can send you good traffic; identify the top blogs in your niche and start interacting and commenting on blogs on a regular basis.
It will get the attention of blogger and members to you and visit your blog, leading to more traffic for you.
10. Blogger outreach
Many newbie bloggers failed to get traffic because they take a passive approach to blogging; if you simply publish your article, rest and wait for traffic to come then nothing will happen.
For every article you publish, make sure you have a solid blogger outreach plan; compile a list of dozens of relevant bloggers that you can email your article to and ask them to share or link to your article.
Blogger outreach can be done in just a single day. Its need time and patience. Start approaching bloggers gently and share their content, do comments on their blog to get their attention.
Flooding their social media inbox won’t make any sense. You will soon end up by doing this.
Over to You
These are some of proven tips to promote your blog through various channels. If you are a newbie, you can start with any of them and scale up your promotion activities gradually.
I also recommend exploring new techniques and mediums to get traffic to your blog. Relying on a single traffic sources won’t help you much. If you like the content, do share it with your friends.